Happy Monday girls! So as a lot of you probably know, SEO (search engine optimization) is incredibly important for your rankings with Google. I work for a company based in Dallas that does SEO for several local clients and I’ve learned so much since I started working there. In this post, I’m going to be sharing with you a few blogger tips on how to better optimize your blog this summer! Some tips may be having you rolling your eyes like”duh” but others may be helpful to you! So study up and please share this with your blogger friends!
Use Titles and Metas in Every Blog Post
If you want people to click on your link when it shows up in a Google search result, then you need a great title and description of what they’re clicking on! They should include keywords and an accurate description of what the blog post will tell them about. Don’t give away tons of information, but just enough to entice them to click! The Yoast plugin is super helpful for this and it’s free!! You know I love free!
Alt Text in Photos
Ok, I’m not sure what Alt text stands for but I do know that it’s so important! If you go into the back end of a photo you upload on WordPress, you’ll see a space to put the title and then the alt text as well. most people title their photos but forget to use alt text. The alt text should be a description of the photo. For example, if I’m wearing a Lilly Pulitzer dress, I’ll have the alt text say something like “fashion blogger wearing Lilly Pulitzer.” Google bots can’t analyze photos and come up with their own descriptions, they rely on you for that.
Internal Linking is Your Friend
Far too many bloggers don’t link back to previous blog posts they’ve written, but it’s important to do it! Internal linking helps drive users to other helpful content on your site and it keeps them on your website even longer! A good rule of thumb is to have one internal link per paragraph provided it doesn’t look like spam! Honestly, I’m a little lazy about doing this, but I know it’s important to do!
Put Keywords in Your Headers
Headers, like the one above, are important to help guide your readers along through your post and get Google’s attention. You’re writing for both Google and you’re user, and it has to appear natural to both. For example, if I’m talking about a particular aspect of my hair care routine, then my header might be “how to use coconut oil in your hair” (there will be a post later this week on my hair care routine fyi!) This lets the reader and the Google bots crawling your site know what you’ll be talking about.
Do you have any good SEO tips? Leave me a comment! I’m always excited to learn from other bloggers!