As a blogger, I wear a lot of hats. However, one of those hats that I never thought I’d have to wear is the “Instagram Algorithm Guru” hat. I’m not good at beating the system, and an algorithm is a system that isn’t necessarily meant to be beat. Since the latest IG algorithm roll out, I’ve found myself being forced to try and understand something that no one really does. If you love Instagram as much as I do (or did), then this open letter to Instagram might echo your sentiments.
Your new algorithm has royally messed my Instagram up and I want to know the reason you changed it. It can’t be for the user experience as mine has been awful. I’m seeing some of the same posts twice at the top of my feed and its almost always from influencers who have a lot of followers to begin with. No one seems to be seeing my posts either, unless I pay of course. Most annoying of all though, is the popularity game the algorithm supports.
No one likes a system where the “rich get richer and the poor get poorer.” Everyone wants a fair chance to succeed. I shouldn’t have to figure out how to out-think an algorithm in order for my posts to be seen by my own followers and by potential new ones. I worked really hard to build up my following and increase my engagement rate. Then one day, it dropped in half and my Instagram hasn’t recovered since. Talk about a lot of hard work and time spent to literally have it all taken away.
Interestingly enough though, the algorithm tends to favor people who have always been popular. By showing only their posts in my feed or in the “explore” area, popular influencers continue to get all of the followers and traffic that smaller accounts have to pay dearly for.
So what am I asking for? I’m asking for the algorithm to show a chronological feed from EVERY account I follow. Forget the relevance aspect of the algorithm- if I’m following an account, then chances are its relevant to me. A chronological feed like in the old Instagram days makes it easier for everyone to have their posts seen. I miss IG being about creativity, getting to take a peek at someone else’s life, and sharing the things that made people happy. When my feed featured everyone instead of just the popular crowd, it was much more interesting.
Please change the algorithm back to the way it was previously, because right now it’s ruining my ability to grow as a blogger.