Blogger Takeaways From Everything Content & Social Digital Summit


Hey everyone! Recently, I went to the Everything Content and Social: Digital Summit here in Dallas where speakers talked about, you guessed it, everything content! I like to say that by day I’m a content and SEO specialist, but by night I’m a blogger. Rarely do these two aspects of my life intersect (and I like it that way) but on the occasion that they do, I’m gonna blog about it!

I thought I’d share with you a few of my big key takeaways from the event’s speakers. Some of the takeaways surprised me and they may surprise you too!

Facebook Live is Huge

Going live on Facebook is incredibly important to engaging followers on your page. I think one of the speakers said that this kind of video performs 60% better than other videos (don’t quote me on the number but I know it was very high!) This surpised me because going live is far less predictable and certainly not as curated as other forms of content. Do people actually like this? Apparently so. Authenticity in content creation is more important than ever!

I can relate to wanting my favorite bloggers to be more authentic. I don’t want to see your perfect white home and your massive closet full of shoes. I want to see the girl that’s wearing the shoes and how she’s stepped in gum and can’t get it off her shoes because that’s my struggle too! I relate to this! Seeing it live is even better (and funnier.)

Don’t Create Crap

One of the first speakers of the day talked about how one of Thomas Edison’s first short films was attended by socialites, politicians, and other important people- all dressed to the nine’s as my grandma would say. You know what the film featured? Men shoveling garbage! Seriously. But a “moving picture” had never been done before so people loved it. After awhile, the novelty wore off and other filmmakers that tried to create similar movies didn’t get much attention.

The same thing happens with content we create. It’s not interesting to blog about the top 10 restaurants in Dallas because it’s been blogged about hundreds of times and no one cares anymore. To be successful, we have to create new, exciting content!

Work With the Facebook Algorithm

You can’t “hack” or beat Facebook’s new algorithm but you can work with it. Facebook announced it was going to go back to favoring people over brands (like the original Facebook we all loved.) This means that what you share, comment on, and react to is going to have more weight than ever before.

For example, if you’re friend shares a funny meme and you react with a “haha” and then go comment on it, Facebook is going to make sure more people see that meme. Better yet, if you and your friend have a back and forth conversation in the comments section of the meme, Facebook will value the meme even higher!

Creating content on Facebook that’s designed to get reactions and get people talking will help you work with the algorithm instead of against it!

There’s so much more I could share with you, but these were the biggest things I took away from the conference! It was awesome to be with other content marketers that understand how hard it can be to constantly create. It’s exhausting! Let me know your thoughts or experiences with any of these takeaways! 

5 Things to Love About Dallas

flower gals mobile dallas

The Flower Gals have the cutest little mobile flower shop around Dallas!

I’ve been living in Texas for two years now and it’s been quite the culture shock for me. Every single state I visit or have lived has had its own unique style, tastes, and feel. Texas is no different, in fact, the culture here is even more prevalent than say the understated culture of the midwest. Needless to say, living here as a Maryland native has left me scratching my head at times and wanting to pack my bags and run home to familiarity. BUT there are some things I’ve discovered that I like about Texas and here are my top 5!

You’ll Never Run Out of Restaurants

My Lord. There are so many places to eat in DFW its not even funny! I’m pretty sure its impossible to go to every single place in your lifetime. The Mexican food here is delicious (although my San Antonio born and raised husband to be says its better down there) and I’ll never get tired of all the chips and salsa! So yummy!

Shopping is Cardio

I read somewhere that “Paris knows how to design fashion. New York knows how to wear fashion. And Dallas knows how to buy fashion.” I think that’s the truest thing I’ve ever read! There’s more money here than I ever thought there would be and the shopping possibilities are endless. Whether you’re a “thousandaire” or a millionaire, on the weekends you’re buying something pricey.

Flights are Pretty Cheap

When you want to leave Dallas, usually in July when its unbearably hot, a flight to another part of the country is rarely more than $300 roundtrip. Dallas is centrally located and a hub for Southwest airlines. Even getting to Mexico is cheap(ish).

Job Opportunities are Endless

As a college graduate with a fair amount of debt, a city with job possibilities is important. Dallas really can’t be beat when it comes to that. I always thought I’d end up in Washington DC but the cost of living vs the pay just wouldn’t cut it. So much industry is moving to Dallas, making it a job seeker’s paradise.

Neighborhoods Have Distinct Vibes

A quick Google Street View search of Deep Ellum will make you realize that hipsters and artists can be found in this area while Uptown is full of uppity 20-somethings. I like the distinct styles and atmospheres of all the little areas around Dallas- gives it some uniqueness!

So in short, even though Texas has been hard to adjust to, I’m adjusting by finding the things I like and ignoring things I don’t (the heat and lack of ocean, just sayin’.)

Every Pineapple Thing You Need from Amazon

amazon prime pineapple itemsHey everyone! I hope your week is going well and you have plans for the upcoming weekend! David and I are going to look at a few wedding venues and I’m so excited! I also recently bought a giant inflatable flamingo pool for my backyard so I’ll be lounging in that on Saturday!

Since Amazon Prime Week is less than a month away, I’ve been browsing their website writing down all the things I want that might be on sale. So far, everything has been pineapple themed! During the 1700s, pineapples were actually a sign of wealth and power as not everyone could afford the exotic fruit. It was also a sign of hospitality to a wealthy person’s guests. Luckily, everyone gets to enjoy this delicious fruit now and its emerged as a sign of summertime.

I’ll be the first to admit that I have a pineapple pool float, tank top, ice cube tray, and more hiding in my house. I rounded up a few of my favorite pineapple-themed items from Amazon Prime and included the links below (just to let you know, they are affiliate links, so I may make a small commission if you purchase something). Enjoy!

 

Pineapple Earrings

Pineapple Bag

Pineapple Cocktail Shaker

Pineapple Lights

Pineapple Fan

Pineapple Banner

Pineapple Phone Holder

Pineapple Candle

Pineapple Inflatable Cooler

Wedding Planning: Who Knew it was so Crazy? 

David and I have been engaged for a little over two weeks now and yes- I’m still ecstatic! (Read our engagement story here!) Our initial plan (ok my plan) was to wait a few months before we really start wedding planning. But all it took was me downloading the Wedding Wire app and browsing venues to throw me into planning mode! Having just begun this process, I don’t know much but what I do know is that it’s crazy. Here’s why.

The Pressure from Venues

I know venue coordinators are in the business of booking events and making a sale. Totally get that. But I really feel the pressure when they’re telling me that the month we’re hoping to get married is already booking up a year and a half in advance. Of course they might just be saying that to get us to make a decision quickly but I don’t know that for sure! So yeah, the pressure is on!

Coordinating Dress Shopping Dates

My family and most of my friends live in Maryland and I live in Dallas. David’s family lives in San Antonio. So where do I go dress shopping and when? I could go home and do it but then there’s the ordeal of getting the dress back to Dallas and finding a seamstress. Dallas just seems like the obvious choice because I live here, but then my mom and maid of honor will have to fly down here and David’s mom and sisters will have to drive up to Dallas. And then when do I even dress shop? In a few months? I have no idea!

Finding a Dress

So maybe this isn’t so much craziness in wedding planning but the anxiety finding a dress gives me. I’ve always had a vision of the perfect dress for me- ball gown with a tulle skirt, neckline that goes to my collar bone with thin straps that slope down over my shoulders into a low back dress. Not too crazy, right? But my overly anxious mind is like “what if you look fat in that or what if you can’t find any dress?!” Realistically, I know something will work eventually, but until then I’m just going to sit and worry about it.

The Costs of a Wedding

Our budget isn’t small but we’re also not looking to spend our entire yearly salaries on our wedding either. Browsing vendor pricing for everything, I was so surprised at how much something as simple as table and chair rentals cost. You want how much for a crappy plastic folding chair?! Apparently these prices are standard but I mean, really?

In the end, I think every couple gets over the sticker shock of everything and learns to coordinate a wedding as best as they can.  As a total control freak though, this might be the biggest challenge ever.

A Short History Lesson on Stripes in Fashion

j crew striped top

Striped patterns are my favorite to wear in pretty much every season, but summer can’t be beat. The nautical underpinnings of this simple pattern make it a staple for myself and other sea-loving preppies. But the history behind this beloved pattern may surprise you (it certainly did me!)

The Origins of Stripes in Clothing

Stripes weren’t always a good fashion statement to make. In the Middle Ages, wearing stripes was a sign that you were a social deviant- an outcast if you will. Court jesters, criminals, women of ill-repute, and other unwanted individuals were often required by law to wear stripes. It signaled to other people their status.

During the Italian Renaissance, gondoliers on the canals began wearing stripes and shortly after, military medals and ribbons featured striped designs. Finally around the Victorian era, stripes were not only seen in military uniforms but also in leisure and sporting outfits. In 1917, Coco Chanel introduced a collection featuring stripes inspired by her visit to Brittany, France where sailors were seen wearing the pattern.

The classic blue and white striped tops we love today (called Breton Tops way back when) are an integral part of nautical, preppy culture thanks to designers like Jean-Paul Guiltier and even artist, Pablo Picasso.

So what am I wearing? This adorable striped J Crew top was $19 last weekend! I love how the straps tie into cute little bows. I’m wearing a medium for reference. This top will be seeing a lot of love throughout the rest of the summer! Keep an eye on my Instagram to see how many times I wear it and style it!

*affiliate links present.